Search Engine
Resources and Ebooks
Search Engine Marketing
and
Optimization
Here we will focus a little
on Search Engine Marketing. And by That I mean, making your site marketable
to search engines AND to your visitors. I'll not go into an exaustive
SEO Optimization course, because that is litterly impossible, and extensive
SEO tatitacs are not necessary. Leave those headachs to the full time
SEO "experts" that have nothing better to do than get top of
page rankings for single word terms. ( Like "SEO Optimazation"
for example). We have far more important things to spend out time on.
So lets take a look at some of the simple but important step to greatly
increase you websites marketability to search engines and your visitors.
CONTENT
Furnish the reader with revelant, up to date, information First, then go back and "work in" your keywords and search engine optimazition tecniques.
Link Building
This is the primary common Search Engine Marketing and Optimization tactics and it can be broken down into several techniques or methods. But the basic principle here is that you spread links going to your website throughout the internet. This is done because one of the factors that affect search engine rankings is the number of links leading to the site. Basically each link is a “vote”. The idea behind this from a search engine standpoint is that if a lot of websites link to a particular website, then that means the receiver has good content and is deserving of a higher spot in the rankings. Link Building is done in order to replicate this effect.
Link Buying
If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course.
As mentioned earlier, no one will willingly give you links for free on the internet. You have to give something in return. And since this is the business of making money, why not give money to make money? If you have the budget, then go for it. You can attain high quality links in no time at all.
There are a lot of sites and blogs that offer this service. You can look for them manually or you can use a service. There are services on the internet that lets the two sides meet. Here you can simply scan through their list of websites and blogs that offer Link Buying. You can check out their stats like page rank, traffic, and description. Once you have made your choice, simply contact the website and make your offer.
Of course, the better stats a website has, the more expensive their price will be. There’s no real strategy here. Just have a budget for it, and buy as much high quality links as you can without going over that budget.
Let me mention something on backlinks. Paid
Backlinks has created a network of thousands of blogs that are willing
and ready to post links to their blogs. It's brand new and automated.
You’re posting REAL links to REAL blogs managed and posted to by
REAL people. Creating textual links, relevant to your content within their
blog that contain your selected keywords. This has HUGE traffic-driving
potential. Networks this large and robust haven’t existed before
and, there hasn’t been an interface like this to use them properly.
You can purchase various amounts of links and the quality of Juice you
receive from search engines because they are relevant text links, make
it a deal. It works for me, and I'm sure it will work for you. If you
can't do it now, keep it in the back of your mind as something you should
do when you can.
Check
out the details for yourself.
Directory Submission
This is the first and probably the most common link building method
there is. Almost any website today uses this method and all Search Engine
Marketing and
Optimization specialists are at least familiar with this method. It is
the fastest and easiest way to gain links from all over the internet.
So how does this go? First off, there are websites on the internet designed
to provide people a service similar to that of the Yellow Pages. The main
difference is that instead of providing the address and phone number of
a particular business, it provides the URL of a particular website. These
sites are called Directories and they are huge compilations of various
sites all over the
internet.
What’s great about Directories is that they also categorize the
sites listed in
them. Although categorization can differ from one Directory to another,
it’s
still very helpful that they are categorized. And, another great thing
here is
that you can use them to gain links for your site.
Basically all you have to do is to look for a Directory (which isn’t
very hard).
Next, look for the button to submit a site to their directory. You are
then
instructed to fill up a form containing information such as website name,
the URL address, a quick description, e-mail of the submitter for
verification, etc. After you do this, click on submit and it will be posted
after
the owners of the directory approve it.
Accomplish this process a couple of times every day and you’re
sure to gain
good backlinks for your website.
Now there are good directories and bad directories to submit to. You
can
identify a good directory if it has a high page rank and if it does not
use a
“no follow” tag on the links. Bad directories on the other
hand are the exact
opposite. They have zero page rank, which could also indicate that they
are
blacklisted by Google, and they implement “no follow” tags.
Keyword Targeting
One of the most common mistakes that SEO specialists make, especially
the new ones, is to choose a keyword which is too broad for the website
or page. When you target a keyword that it is too broad, especially single
words, you
will face steep competition and you are not in a good position to win
this
battle. More often than not, when this happens, your website would get
lost
in it all. Simply put, this is terrible SEO and you should always avoid
terms
that are too broad for a website or page. This is unless you have no other
choice or it’s the perfect fit. But other than that, don’t
do it.
Be sure to include your keywords in the article, in image descriptions, in titles, and in meta tags. But, remember,too much of a good thing can ruin your efforts. Keyword Stuffing is probably one of the most common mistakes. That is when you use the keyword or phrase too much in an article. There’s actually no definite answer to what is too much. To be safe, it is ideal to at least have your keyword appear once in every paragraph of an article. Or, in a 500 word article, have it appear 5 times in total. That is a 1% keyword density. You wil bel safe and is still effective.
If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course.
There are a lot of sites and blogs that offer this service. You can look
for
them manually or you can use a service. There are services on the internet
that lets the two sides meet. Here you can simply scan through their list
of
websites and blogs that offer Link Buying. You can check out their stats
like
page rank, traffic, and description.
Forum Posting
Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. When it comes to Forum Posting however, the trick is moderation and substance.
To start things off, you need to find a forum in which you will post your links. Now there are several strategies that you can take here and it all depends on what you feel most comfortable with. But the basic idea is to find a forum that is at least remotely related to your website. Again, for example’s sake, the target website deals with selling motorcycle parts, then it would be a good idea to sign up with a forum of motorcycle riders.
Once you have filled up the form and are an official member, the tricky
part
starts. Each forum has their own rules and regulations especially with
regards to posting links. One of the most common rules you will find is
that
they do not allow you to post links in your messages until you reach a
certain number of posts or weeks as a member. Also, when you get
approved to post links, do not go on and overdo it. Do not post your link
in
every thread of the forum. This is a sure way to get your account banned
and your posts deleted thus all that effort going to waste. Do it moderately
and in an acceptable manner.
For example, post a link in your message only when you are referencing
to
something. Again let’s go back to the motorcycle parts scenario.
It would be
ideal to reply to a message asking where to buy a particular part and
suggest your website by posting the link.
Next, in forums, each member is allowed to create his or her own signature.
This would become part of every message you post to a thread. Once you
can place a link in your signature, do it then participate in several
discussions. This is a great way to get a lot of links fast since all
replies you
make would automatically contain your link.
Article Submission
It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. In Directory Submissions, you provide content for them. In Forum Posting, they also get more content for their site. Another example of this is Article Submission.
The basic concept of Article Submission is that you give the Article Site content and they allow you to place a link in your article in return. Once it is approved and posted in their site, you get the link. It’s as simple as that. Of course, there are rules here too. And each Article Site has their own set of rules and regulations.
The first thing that you have to consider is the quality of the article. You can’t simply go around and submit a poorly written article to these Article Sites. If you do that, chances are you will get a low success rate and get one approved article for every twenty submissions that you do. Another thing you have to remember is NOT to copy another article word for word and submit it as your own. They have ways of checking for plagiarism. If you do this, it is a quick way to get your account deactivated. Worse, some of these Article Sites will block your actual IP address.
You should also refrain from articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver.
In submitting an article, write one that is related to your product or service of course. Again back to the motorcycle parts scenario. If that is your website, then write an article about motorcycle parts. Look for an Article Directory which has a category that fits your article and submit it. The Number One is EzineArticles.com
Now when it comes to the links, one Article Site can differ from another in their rules. Some sites allow you to place a link or two anywhere in the article. But most commonly, these sites will only allow you to place two links in your author biography box.
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Web Traffic Analytics
Here's an alternative to expensive web trafic analytics, like Searchmetrics for gathering analytic. And it is just plain cool..
Our fellow marketer Matt Callen has done it again, with the release of his new Breakthrough Technology Software called VisitorSpy. With this Never-Before Released Stealth Software You can Ethically Spy on Your Site's Visitors, and see their every mouse move in real time. You can See you own visit thats been tracked here! victoravery.com/VisitorSpy.htm
You can see what your visitors do and construct your sales message accordingly, resulting in more sales for you. You can place links for maximum click through and increase your Opt-in with ideal placement.
Say good bye to Google Analytics. VisitorSpy gathers all the traffic data you will ever need. And it's all instantly accessible with a click in your control panel. You can use VisitorSpy for Link Cloaking and Link Conversion Tracking. You can track your links and conversions all over the web on 2.0 properties from your personal command center.
This is definetely one of my favorite software tools. There is so much VisitorSpy can do. You'll just have to watch the short video here.
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