Twitter Marketing
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Marketing With Twitter
One of the hottest trending strategies we see nowadays is Social media and one in particular tool – Twitter. Richard Koch in his great book – The Star Principle says that successful businesses must always be the market leader and must always ride on growing trends. If you fail to tap into these hot trends, you’will be leaving tons of money on the table. And that’s why, you need to tap into this amazing phenomenon and grow your business around it. Twitter has an increasingly growing user base and has currently millions of users.
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Basics Of Twitter Marketing
Think of specific keywords in selecting your Twitter username. Keep it easy to remember and spell. For personal branding, your own name works wonders. Also, don’t forget to think keywords in your short bio. People will often find others on Twitter by searching keywords in Twitter Search. Choose a good picture of you for the image because most people remember faces well. Set up your Twitter account.
When your account is set up be sure to start tweeting (status updating) right away. Don't be picky. Just start sharing. It's important that you have some updates on your Twitter page before others see it. Remember, content is king. Tweet links to your videos, squidoo lenses, articles, blogposts, audio's, or anything else interesting to your target niche market.
Building Your Twitter Page
Use a custom twitter background instead of those templates (a big no-no). On your profile page, put up a quirky yet description about yourself or your business that gets people curious about you. For your custom twitter background, you can use a glamour shot and design graphics which display your business logo, website/blog url, Facebook fan page url and email so that people can contact you easily. Try not to put your images too far to the side of the page as certain browsers with different resolutions will cause the details to be hidden. Don’t put it too center either because the tweet box will block it! Also, use a clean, simple design so that people who visit your twitter page can have an enjoyable experience.
How To Get More Twitter Followers
Find and follow the leaders in your niche by scouring the many Twitter user directories. Be prepared to spend time observing these leaders and the various social orders within the user base. These observations will help you to find the leaders in your niche.. Pay particular attention to these trendsetter/influencers. Befriend as many of your competitors as possible, but do not forego the small guy as they tend to be quicker to repost your messages. These relationships should be nurtured over time and a few may well lead to some kind of joint ventures in the future. Another simpler way of getting followers fast is simply promoting your Twitter on your bog, Facebook fan page or email lists of people who are already following you. Tell them that they can get the latest updates and news (as well as special offers) by following your Twitter.
The Twitter Marketing Strategy
Look up at least 10 of your customers on Twitter (a quick name search on Google can turned up their Twitter profiles). Once you’ve found some, look at who they’re following and who they talk to. These people could also become part of your audience. See how they describe themselves and the keywords they use. The goal here is not to find everyone you’d like to interact with (that would probably be next to impossible), but to find people who might fit into your audience. Try to lookout for important people in your audience.
Integrating Twitter With Other Websites
One of these places is your blog. I love blogs. You can add a “Tweet This” plugin at the end of every blog posts so to ease the sharing of your great content with others. One good plugin I use is ShareThis which incorporates not just Twitter, but also Facebook, Emails, Digg, Reddit etc.
Besides that, you can add a “Follow Me On Twitter” button on the side bar of your blog so you can get more followers. Vice-versa, you can tweet followers.
If you got a Fan page budding with fans, you can encourage them to add you on Twitter. You can also install an app where your Facebook content automatically gets tweeted so that you can lead your Twitter followers to your Facebook fan page and vice versa .
Twitter can help your business grow in terms of building rapport with your audience, increasing your customer base, and helping the spread of information to your market at a faster pace. Once you have found what works best for your business, replicate and multiply your efforts and in no time you’ve built yourself a solid business empire streaming with thousands of followers.
To Your Success,
Victor Avery