Facebook Marketing Guide

Facebook Marketing
Resources and Ebooks

Facebook Marketing Guide

With over 500 million users, Facebook’s potential for businesses to grow cannot be ignored. With the recent introduction of Facebook Advertising and Facebook pages, businesses can list their own official fan pages on Facebook to connect with their customers and grow their businesses.

Building It

The first thing you must do is sign up for a page. If you already have a Facebook profile, scroll down to the bottom of the page and select “Create A Page”. Once you have created a page, fill in all the necessary details of your business such as contact information, maps, post up a photo of your company logo etc. The next thing you must do is get your customers and followers onto your Facebook Fan Page. You can do so by encouraging them, whether through email or your website to join and “Like” your Facebook Fan Page. Getting more fans Besides asking your existing fan base or email list to join you on Facebook, another option is to advertise using Facebook’s advertising system. You can either send them to your Facebook page or send them to your website, but usually sending them to your Facebook page is the cheaper alternative.

Getting opt ins using Facebook

Did you know that it is possible to set up a “Facebook Landing Page” using Facebook? Search for the “Facebook land page app” and install it in your Facebook Fan Page settings. Then, you’ll have to add in html code into your “before liking” box and “after liking” box. Basically, how a Facebook Landing Page works is you attempt to “bribe” people to “Like” your Facebook page in exchange for access to a free gift. This free gift could be something like a free e-book or an online video course. Combine this with your Facebook Advertising funnel, it’s like you are typically paying for leads! This can be a quick way to build your list fast and cheap with highly qualified subscribers.

Viral Power

Every person on Facebook is connected to his or her friends through the network. Status updates of each person such as “Liking” a page, writing on someone’s wall will be shown on that person’s news feed. What happens is this – When you get your Facebook fans to interact with your Facebook page, whatever actions they take will be shown on their news feed as well. This in turn would appear on the news feed on all of their friends. This will spark curiosity among their friends and they would be likely to click on your Fan page to see what’s going on. The viral magic happens when more and more people start “Liking” and interacting on your page. Your fan page could grow 10 times the speed in no time!

Integrating Facebook With Other Websites

Having tons of Facebook traffic is good, but it won’t be of any use unless you get them to your online business websites. Remember, the Facebook Fan Page serves as an “outpost” for providing useful updates and letting the fans interact with one another. But ultimately, your profits will not directly come from your Facebook traffic unless you know how to monetize them. Here are some ways you can monetize your Facebook traffic: 1) Send them to your landing page if you don’t have a Facebook landing page to build your list of prospects. 2) Promote offers and send them to your sales page. 3) Give excerpts to articles of interest and link the full article to your blog. 4) Ask them to follow you on Twitter and get them to tweet about your content for a prize. 5) Post up videos on YouTube, share them on your Facebook Fan Page and ask them to share it with their friends! (Or subscribe to your YouTube fan page)

You have to determine your most desired result (e.g. getting new leads, making profits) and structure your Facebook marketing activities to lead to these sort of responses.

Facebook Advertising

Its ease of setting up marketing and advertising campaigns allows it to very soon surpass Google in terms of advertising volume. Setting up your advertising page is simple, at your Facebook profile. First, go to your Facebook page. On the right side there is a mock advertisement, Click it to start crafting your own Advertising campaign to suit your marketing needs. You can then write your ad copy, include an image and set your marketing budget. Facebook will help you calculate your suggested bid per click based on the average you pay per click. As a general rule of thumb, you would want to send these clicks to your Facebook landing page so that you can secure leads. If you send them to an external website, it would normally cost more. After you set up your campaign, you can monitor your advertising statistics and results and tweak your campaign accordingly. You can adjust your bid, run multiple ad copies to see which converts the best and eliminate those that aren’t performing well.

Facebook Mistakes To Avoid

1) Becoming too “Salesy”. This is a big no-no. The main purpose of your Facebook fan page is to connect with your customers and build a strong rapport. Each time you sell them, you take away “rapport juice” and they will become less responsive to your content as time goes by. 2) Not split testing your ads. If you are advertising on Facebook and you don’t have multiple ad campaigns to see which converts the best, you’ll potential be leaving tons of money on the table. Split test your ads, get rid of those that suck. 3) Not engaging your audience. The amount of success your business will have is not just determined by the number of “likes” you get. You have to turn your audience into raving fans by getting them actively involved in your fan page.

To Your Success,

Victor Avery

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