Email Marketing Guide

Email Marketing Guide

Email marketing is just like any other form of marketing and is designed primarily to open the lines of communication and to make contact with people. You should do your best to translate your everyday interactions with people into business growing leads and contacts.

Email Marketing
Resources and Ebooks

The very first step in making things easier is to have a simple email address, link or opt-in form field in a promotional email or newsletter.

Also this information must be included on every page of the website. There should be provision of a web version of the emails which are in HTML. It helps to include a send-to-friend link or functionality in every message. The subscribers must be able to take actions in spite of the images being blocked. Every submit button should be labeled with the action to be taken like ‘buy now’, ‘Subscribe here’, etc.

A lot depends on what you are putting in the subject line when sending a marketing email. It can make or break your email marketing campaign. The receivers are fed up of getting emails like “download this software for free” or “upgrade for free” or “RE: some software”. Now, it is difficult even for an email marketer to identify which emails are from a legitimate software marketer based on subject line the how someone could expect recipients to guess. And when receivers can’t identify them they think that it is spam. They will simply send the message to trash and would even report the message as spam or unsubscribe from the email program.

One should never take it for granted when you are earning the goodwill of the subscribers. There have been innumerable instances where marketers in spite of not being spammers were mistaken to be spammers and dealt with heavy fallout. This is a word of caution for anyone who is actively involved in email marketing but in particular to those who deal in healthcare, financial services, technology, and luxury goods.

Outlook is the most used email client, so it shouldn't be ignored, especially the Outlook Junk Filter. But many companies do not spare time to learn about keywords and symbols with the default filter searches for. Some of the common words and symbols, which are also the most widely used, used for filtering the email as spam are ‘free’ and exclamation mark at the end of the subject line. But the word ‘free’ does not always arouse suspicion like many legitimate email marketers think. It can be used correctly and in context with shipping or sample, etc. Nobody can disagree that it is still the most effective email offer. So the key here is to know the words and how to use them so that the email does not get caught by spam or bulk mail filters.

The email campaign is successful when it promotes a compelling offer. Compelling does not mean that the offer should be ‘free’ or ‘50% off’, but it should be of value and relevant to the reader. The lists must be segmented and the offers made must be more relevant to the recipient’s needs, behavior and interest. When lists are being rendered, the most appropriate ones must be selected and the offer must be developed upon the needs of the targeted audience.

You can forego a lot of the worries about "targeted audience", "goodwill of the subscribers" or being "mistaken for spam" if you use the "trick" do. It's not really a trick so much as a technique, that a lot of marketers don't use. It's, sending your offer to subscribers of newsletters, or ezines by way of Solo Ads. I explain what it is and how you can do it on the ezine marketing page.

To Your Success,

Victor Avery